Wall Street Journal forms brand council to work with CMOs to develop different ad concepts

The Wall Street Journal (WSJ) has announced the formation of its ‘WSJ Brand Council’, which will see the American business daily work with chief marketing officers from leading brands around the world to reach high-influence audiences.
CMOs from Lexus, Ralph Lauren and an unnamed cloud computing company have already signed up for the Council, and will work with WSJ creative and developer teams to develop different ad concepts into marketing solutions.
The solutions will be tested and