Waitrose puts focus back on food in new brand campaign

Waitrose is launching a new brand campaign that puts the focus of its advertising back on food and cooking.
The ‘Beautifully Simple’ campaign, created by adam&eveDDB, aims to inspire customers to cook more often using a small number of fresh ingredients to create everyday meals. Using the tagline ‘Great food is simple when you start with the best’, it will showcase recipes that use just seven ingredients, starting with prawn spaghetti with lime and chilli.
The campaig