Wagamama launches Katsumama with creative agency Mox

Wagamama is set to launch its latest youth campaign Katsumama, with London based creative agency Mox.
Mox has created a student strong, social campaign to coincide with National Katsu Curry Day and freshers’ week. The campaign aims to engage students throughout the week with a bold and playful video featuring Wagamama’s new figurehead ‘Katsumama’. 
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Katsumama is offering students who have hit freedom too hard her Ultimate Hangover Cure giveaway, playing int