VR was hot at SXSW, but can marketers capitalize on it?

There was one technology you couldn’t ignore if you were at South By Southwest: immersive video. Whether it’s virtual reality, augmented reality, or 360-degree video, vendors would make you think that this technology will be transformative, but marketers must take pause. Only a few short years ago, vendors made us believe that 3D was going to be the next big thing. They were wrong.
One of the coolest uses of VR at SXSW was putting moonwalker Buzz Aldrin on Mars. New Zealand-based 8i