26-06-2019 16:30 via thedrum.com

Voxpop: Does the Cannes Lions Festival still matter?

Despite a disappointing show from the UK at this year’s Cannes Lions, brands and marketers were still very visible at the festival. However, with a new round of questions around its extravagance and relevance in the face of more purpose-driven marketing, The Drum asked some of the attendees whether Cannes still matters to them:
 
Becky McKinlay, group MD, TVC Group
Yes, Cannes still matters. Or maybe I should say Yes, Cannes (still) matters (for the time being). 
Right now, on th
Read more »