Vox Pop: Has marketing had enough of experts? (Part 1)

During last year’s Brexit referendum campaign, Leave campaigner Michael Gove famously asserted that “people have had enough of experts”.  We asked The Drum Network’s member agencies if he was correct and, if so, do expert spokespeople still have a valid role to play in promotional marketing campaigns?
 
Gavin Sherratt, managing director, Mashbo
There’s always room for experts, if what they are saying is backed up with evidence, conviction, values and heart