Vox Explainers explained: inside the media company's unusual pitch to advertisers

Vox Media has bolstered its branded content wing with the launch of The Explainer Studio, a division which works with brands to create what it dubs ‘Oh so that’s how it works?’ content on any subject, including those relating to their services.
The Drum caught up with Graham Nelson, creative director of Vox’s Explainer Studio, on how he will run the New York-based team of creators, what it can offer to partner brands, and how plans to build upon the ea