Volvo ‘disappointed’ as it axes Grey’s unapproved Channel 4 diversity fund ad

Volvo has expressed disappointment after its creative agency Grey London was found to have submitted an unapproved advert to Channel 4’s annual 'Diversity in Advertising’ competition. As a result, the auto brand has walked away from the £1m worth of free airtime the broadcaster had awarded.
The competition offered the airtime on the basis that the winning ad focused around a non-visible disability. Grey’s submission for Volvo was announced as the winner in July after bein