Volvo ‘disappointed’ as Grey’s unapproved C4 diversity fund ad is axed

Volvo has expressed disappointment after its creative agency Grey London was found to have submitted an unapproved advert to Channel 4’s annual 'Diversity in Advertising’ competition. As a result, the auto brand has walked away from the £1m worth of free airtime the broadcaster had awarded.
The competition offered the airtime on the basis that the winning ad focused around a non-visible disability. Grey’s submission for Volvo was announced as the winner in July after bein