11-05-2017 20:44 via thedrum.com

Voice-assisted platform debuts with the ability to let consumers communicate with brands at home

Brands can now put their money where their mouth is with the launch of a new audio format by VoiceLabs that allows consumers to add products to their Amazon shopping cart, request information and give feedback to brands or advertisers.
Seen as a pioneering way to deliver brand messages, VoiceLabs' Sponsored Messages has been in the testing phase for the past few months with millions of consumer tests, yielding positive consumer feedback and brand engagement lift.
 As an examp
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