Vodka brand Russian Standard pairs up with Cirque du Soleil

Vodka brand Russian Standard has joined the circus after inking a multi-year sponsorship deal with Cirque du Soleil to become the official vodka partner of touring shows across North America.
The detailed tie-up will see both brands collaborate through on-site activation, co-branded content creation, online media and retail integration in a bid to maximise exposure.
Leonid Yangarber, CEO of Roust Americas, commented: "We decided to partner with Cirque du Soleil because it's a successful and forw