Vodafone will block its ads from appearing on fake news and hate speech sites
Vodafone has revealed plans to block its advertising from appearing on fake news websites or sites that feature hate speech, saying it will no longer "tolerate our brand being associated with this kind of abusive and damaging content."
The telecoms giant – which has an estimated at spend of £750m, £400m of which goes on digital – described it as a “whitelist based approach” on a global scale which will be led by WPP through its media agency MEC and by working
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