Vodafone blocks ads from appearing on sites that promote hate speech or fake news

Vodafone is blocking its advertising from appearing on websites that feature hate speech or ‘fake news’ as it looks to protect its reputation amid wider industry concerns about brand messages appearing alongside unsavoury content.
The new rules mean Vodafone will move away from its previous blacklisting approach to instead adopt a whitelist. That will use content controls designed by its agency partner WPP, as well as Google and Facebook, with the aim of ensuring that Vodafone’