Vitaminwater features ‘Sorta-Fit Spokesguy’ to inspire the average gym goer

For many people, a trip to the gym is more chore than fun, and that’s the vibe of a new campaign for Vitaminwater Active.
Vitaminwater Active launched in 2017, championed as “the sports drink for the rest of us.” With the brand’s new ‘Sorta-Fit Spokesguy’ campaign, the message stays on target for the product - not taking itself too seriously while encouraging consumers to have fun with fitness.
The ‘Sorta-Fit Spokesguy’ is an average Joe, a no