Vital Tea appoints KBS as lead engagement agency

Vital Tea, owned by Element Fresh, has named KBS as its lead agency to enhance the brands consumer experience and engagement. 
The appointment of the MDC Partners owned-agency to the account follows the appointment of Mag Xiao as its Shanghai business director. 
“We are excited about our new partnership with KBS Shanghai to help grow Vital Tea,” said Frank Rasche, CEO of Element Fresh. “The agency demonstrated a unique strength during the pitch process, and we’r