Visual Search: how to optimise for it

Recent developments in visual search are being welcomed by users, but this rapidly-evolving type of search activity also provides real opportunities for marketers. There are several reasons for this. 
We shop with our eyes
93% of consumers said they consider visual factors above all else when making a purchase, and image-based searches mean they can get to these quicker and more easily than ever before.   
More social-generated sales
93% of active 'pinners' said they use Pinterest