Visual engagement – building memory structures and breaking through the clutter

As the teutonic jamboree of Dmexco rolls into Cologne for another eye-watering couple of days of insight, pitches, seminars and glowing neon stands, we at InSkin Media have been working hard to produce something for our seminar Through the Eye and into the Brain that will cut through the clutter. Without a hint of irony, our topic is based around cutting through the clutter.
From InSkin’s presentation at last year’s Dmexco – when viewability was at the forefront of industr