Visit Madrid targets the UK with new campaign

Visit Madrid and airline Iberia Express are working with Media Agency Group (MAG) to promote the city of Madrid to a UK audience using a range of premium media formats.
The advertisements have been showcasing the beauty and tourist offering of Madrid in several key locations across the UK.
Market analysis from MAG found that digital out of home advertising attracts stronger responses than traditional static outdoor, with studies confirming that consumers see it as more innovative, relevant and t