16-09-2016 10:30 via thedrum.com

Visionary has become a dirty word. And the dirty word is generalist

I hate being hapless. But that’s how I feel when I’m labelled as a generalist. I feel like the victim of a powerful piece of repositioning by a clever competitor. 
Hertz was involuntarily repositioned as a bloated and complacent market leader when Avis said that number two tries harder. And, whether they know it or not, whether it is inadvertent or some kind of conspiracy, that is what those pesky specialists are doing to people like me. To call someone a generalist is to damn t
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