Visa shrugs off Russia concerns as it re-records World Cup ads
Visa has shrugged off concerns about the 2018 FIFA World Cup’s host nation, claiming people simply “use these events as a platform to express opinions”.
Instead, the global payments giant and long-standing top-tier FIFA partner, will focus on associating itself with the celebration of sport and promoting acceptance though its largest ever global activation.
Speaking to Marketing Week, senior vice-president of marketing for Europe, Adrian Farina, says once the tournament starts
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