Visa shrugs off Russia concerns as it puts World Cup campaign on hold
Visa has shrugged off concerns about the 2018 FIFA World Cup’s host nation, claiming people simply “use these events as a platform to express opinions”.
Instead, the global payments giant and long-standing top-tier FIFA partner, will focus on associating itself with the celebration of sport and promoting acceptance though its largest ever global activation.
Speaking to Marketing Week, senior vice-president of marketing for Europe, Adrian Farina, says once the tournament starts
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