Virgin Trains' voice strategy is shaping up five months after launching first Amazon Skill

Five months after becoming the first travel company in the world to sell tickets on an Amazon Echo, Virgin Trains says sales are “exceeding expectations” and it’s now mulling its voice strategy moving forward, including the benefits of a dedicated in-house team.
Virgin Trains launched its Alexa Skill in May, allowing passengers to book any Advance Single ticket via Alexa-enabled devices and pay though their Amazon account.
With 32 million customers on the Amazon database &ndash