Virgin Media take gold with British Paralympic Association sponsorship

Communications and TV provider Virgin Media has been named as a partner of the British Paralympic Association (BPA), just in time to sponsor the 2018 Winter Paralympics in Pyeongchang held between 9 and 18 March.
The tie-up will see the brand associated with British sportsmen and women through to Tokyo 2020 Olympics as Virgin Media joins the likes of Adidas, Sainsburys and Toyota as gold-tier partners.
In just four days’ time Britain’s team of 17 Paralympians will proudly take their