Virgin Media ‘disrupts’ sports sponsorship model by subsiding away ticket prices

Virgin Media is to subsidise the ticket price for every away fan travelling to St Mary’s Stadium as part of its shirt sponsorship of Southampton Football Club for the 2016/17 Premier League season.
Partnering with the Football Supporters’ Federation (FSF), the multimedia giant will cap ticket prices for travelling fans at £20 from Southampton’s 13 August clash with Watford onwards. That is £10 less than the standard £30 ticket price announced by the Premi