Virgin Holidays to be ‘less reliant on sales emails’ in CRM shakeup

Rather than bombard customers with sales emails, Virgin Holidays is introducing more personalised alternatives that won’t chase open rates and click-throughs.
The shake is gathering momentum going into the peak holiday season. “We [Virgin Holidays] want to be less reliant on trading-focused emails and move to a more customer-centric approach  For example, where the content of the email is dictated by what is relevant and useful to that individual customer at a given moment in ti