Virgin America brand to be retired by Alaska Airlines

Virgin America, Richard Branson’s foray into the US airspace, brought some flair to the skies, with free in-flight entertainment, comfortable economy class seats, mood lighting and boarding music. When Alaska Airlines bought the Virgin America brand last year in a $2.6bn merger, it didn’t say whether or not the Virgin brand would remain, but now it has been reported by CNN, and confirmed in a letter by Branson, that Alaska will phase out the Virgin America name.
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