Viral student ads: The shake up the industry needs, or playing into the perception anyone can 'do' advertising?

As the world waited with bated breath for the 2016 John Lewis Christmas ad to drop last year an 18-year-old media student managed to dupe thousands into believing his A-level coursework was the retailer’s latest effort.
Featuring all the hallmarks of bygone John Lewis ads, Nick Jablonka’s ‘The Snowglobe’ had audiences fooled, racking up half-a-million views in a matter of hours and landing him a job offer from W Communications.
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