Viewers stand to attention for 50 Shades Darker 360 video ads

Universal Pictures has brought to a close an ad campaign encompassing 360 video and virtual reality elements for its movie 50 Shades Darker.
The video content, placing viewers in a grand ballroom featured in the movie, saw considerable viewability uplift, hinting at the heightened engagement 360 videos can bring to brands. 
The slot from Maxus Global and delivered by VR tech startup Omnivirt reportedly saw a 10 times uplift in engagement across mobile display placements in comparison to a c