Videology strikes third-party data pairing with Autobytel to bring intent data to US auto market

US auto dealerships and manufacturers can now mine the user intent data of auto-enthusiast websites owned by Autobytel to better hone both their linear TV and video-on-demand media buying, after a deal it struck with demand-side platform Videology.
The partnership means marketers using Videology’s platform now have access to Autobytel’s anonymized first-party data to further target their direct response (DR) messaging to those audiences that are at the l