Video marketing: A beginner’s guide

Here Marketing Week looks at some of the core issues that brands should consider around video marketing.Jump to:
Creating a video marketing strategy
Choosing a video format
Choosing the right screen size
Autoplay and no sound
Measuring video
Video on a budget
Creating a video marketing strategy
Devising an effective video strategy is no mean feat. Although the barriers to entry are lower for brands compared to other media channels such as TV or cinema, marketers must think carefully about the ty