VidCon is more important than Cannes : Here’s what you missed

Cannes…the Coachella of the ad industry. But, while you were poppin’ bottles and praising bespectacled creative directors, I was with 60,000 screaming teenagers and the YouTube/ Instagram stars they worship in California at VidCon.
If your brand or agency wants to be around in 10 years time, you need to stay culturally relevant. Where better to soak up culture than amongst the people who are defining what online video should look like and understanding them better.
But then Cannes h