Vice Media guarantees brand safety with new video platform launch

Vice Media has announced the launch of a video advertising product as it aims to help brands reach young audiences while guaranteeing that the Vice Video Everywhere platform will be brand safe.
Announced today at Dmexco by Dominique Delport, chief revenue officer and president international, Vice Media, the platform will guarantee that brand advertising will only feature against its self-produced content while offering ‘a 100% viewable approach,’ as well as measurement insights.
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