Vertical filmmakers winning in brand and video creation on mobile

Trying to cram an ad designed for television into a mobile screen doesn’t work. The vertical space needs its own creative, so splicing ads meant for a bigger screen doesn’t often translate.
Many creators in the industry were brought up on horizontal video, but mobile has demanded that these conventions be reworked for a vertical screen, as Michael Gentile, director of BBDO Studios, BBDO New York explains.
“It’s like an artist who has comfortably painted with an easel and