Verizon’s Oath marks MWC with international roll-out of mobile-first ad units

Oath has kicked off its Mobile World Congress (MWC) activity with the international roll-out of a suite of ad formats, including augmented reality (AR), full-screen native and interactive ad units, as the Verizon-owned adtech offering vies for further ad spend.
MWC 2018 is the first major telecoms trade show since Verizon Wireless closed its Yahoo acquisition, and with the subsequent completion of the Oath merger – of AOL with Yahoo – the US telco now hopes to simplify the proce