VCCP’s new positioning for Macmillan shows that life doesn't stop because you have cancer

Macmillan is moving away from its ‘Not Alone’ positioning with the launch of a new ‘Life With Cancer’ campaign, aiming to show that life doesn't stop just because you have cancer.
Based on the charity’s own research that revealed 85% of people with cancer don’t want to be defined by the disease, Macmillan’s new campaign with VCCP explores what everyday life looks like when you’re living with a diagnosis. The four executions look at import