Vatican selects Accenture as global experience agency to unify comms strategy

The Vatican's communications department has hired Accenture Interactive as its global experience agency to develop a new unified comms system as part of Pope Francis' reform of the institution.
As global experience agency, Accenture Interactive has been tasked with defining a digital strategy for the Vatican that increases the consistency and clarity of its communications, and unifies the current array of independent communication channels under a single new portal, Vatican News.