Valentino partners with Alibaba for new retail experience

Alibaba and Valentino have teamed up to launch a 3D online virtual store on the e-commerce giant’s luxury shopping experience, Tmall Luxury Pavilion.
The online virtual store will mirror a physical Valentino pop-up store hosted in Beijing’s fashionable Sanlitun District. The experience aims to integrate the online and offline brand experience to create a unique luxury destination to promote the brand’s Garavani Candystud collection.
The partnership is the latest event by Alibab