V Energy enlists emerging rapper Lil Pup for new Australian campaign

V Energy has launched the latest installment in its ‘The Massive Hit That Improves You A Bit’ campaign, as it looks to increase brand awareness.
The new ad, "The Rapper" features emerging rapper Lil’ Pup facing off with a V-drinking version of himself. The Australia-wide campaign rolled out this week and includes TV, digital, cinema and OOH activity. 
The spot continues to build on the idea that drinking the energy drink will make you marginally better than yourself.​