UX testing: How to get the best user experience

In the world of the always-on connected consumer, it’s no longer enough to have a great product that carries a less than great customer journey. All aspects of experience with a brand are constantly being scrutinised, and these experiences will make a difference when it comes to consumer decision making.
If we take off our marketing hats, we’re all consumers; and we’ve all felt it… the frustration of a bad user experience:
That simple piece of product research that takes