UX is driving a driverless future for automakers

Two major disruptions are driving automotive right now: automated driving tech (AD) and ride sharing services—both of which came from outside the industry (Google and Uber). But both progressions require a deep understanding of something car companies have historically been pretty bad at: user experience.
If you’ve ever sifted through a car’s user manual trying to connect your blue tooth phone to the stereo, you understand. Car controls are notoriously terrible, often counter-i