Using data to reach the modern day consumer

Duncan McCrumEMEA territory director
Digital advertising has undergone various stages of transformation since the first banner ads appeared in the early 1990s. Today, marketers must contend with fragmented consumption patterns and limited attention spans in an increasingly mobile-centric world. The solution? Embracing the power of data science and the many advantages it brings to digital advertising. When equipped with the right tools, marketers can implement the most effective programmatic str