USAA to consolidate marketing and communications with Publicis Groupe

USAA, a company that provides insurance, banking, investment and retirement products to American military members and their families, has chosen to consolidate its agencies under the Publicis Groupe umbrella.
Saatchi & Saatchi, Razorfish, MSLGroup, Mediavest|Spark and Prodigious will be the leading agencies on the account. According to USAA, this streamlined approach “integrates services across three of Publicis Groupe’s four Solutions hubs: Publicis Communications, Publicis