US Senators’ letter may appear apocalyptic, but can regulators tackle the complexity of ad fraud?

Authorities in the US government appear to be paying closer attention to the ad tech sector, with the FTC reportedly poised to stomp out ad fraud, but how likely are the ‘powers that be’ there to make inroads to sophisticated, international crime gangs, as well as a system incentivised to resist change?  
US Senate duo Mark Warner (Democratic representative from Virginia) and Chuck Schumer (also a Democrat representing New York) yesterday (11 July) penned a letter