US potatoes rebrand highlights performance-boosting benefits

The lowly potato, while universally enjoyed, doesn’t get a whole lot of love, especially for its nutritional benefits – perhaps because the starchy tuber is often fried, mashed and mixed with non-healthy ingredients.
But the US potato industry, represented by the marketing organization Potatoes USA, is hoping to change that by focusing on real science in a new marketing and advertising campaign. The campaign supports the performance-boosting benefits of potatoes by showcasing how add