US outdoor brand L.L. Bean targets UK festivals for growth

Outdoor retailer L.L Bean is setting its sights on Britain this summer with the intention of bringing its distinctive New England style over the pond by setting up pop-up shop at a number of events and festivals.
The brand will be present at the Edinburgh Fringe Festival, BBC Countryfile Live in Oxfordshire and the Timber Festival in Derbyshire among others, giving outdoor lovers then chance to see the brands products in the flesh such as its trademark boots and hand-stitched boat and tote