US Creative Work of the Week: Ulta celebrates beauty in everyone

It’s natural for a beauty company to celebrate beauty, but Ulta Beauty does so in its latest campaign with reverence to all people, all types, all women and those who want to be beautiful in their own way.
A video highlights not just those who might be considered model-beautiful, but everyday women, girls and others who want to bring out their best in whatever situation.
‘The Possibilities Are Beautiful' focuses on a diverse group to show that beauty can be without limits.
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