US Creative Work of the Week: spokes-mermaid pushes algae-based supplements

New wellness brand, iWi, recently introduced its omega-3 supplements with its first-ever national advertising campaign, ‘Healthy Me, Healthy We’, and the accompanying TV spot features a spokes-mermaid whose dedication to sea-based plant nutrition is as strong as her tail.
The campaign, from creative agency Something Massive, works to highlight iWi’s aim to produce high-value nutrition that improves individual health without harming the environment. The company uses the qui