27-06-2018 19:58 via thedrum.com

US Creative Work of the Week: Onion Labs records a catchy jingle for Diet Dr Pepper

Onion Labs, the in-house content and ad agency at satirical news organization, The Onion, showed off its musical prowess with an uber-catchy jingle for Diet Dr Pepper. 
The song and accompanying video, ‘Crack That Pepper,’ is about rewarding yourself for accomplishing everyday mundane tasks, and its mix of fresh beats and vibrant visuals earned it the US Creative Work of the Week title, as voted by The Drum's readers.
In the video, protagonist 23 Skinny (a nod to Dr Pepper'
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