US Creative Work of the Week: Missouri Lottery shrinks adventure destinations

The Missouri Lottery wanted to promote its big adventure travel prizes, but instead of going big, they took the big and went small.
Kansas-City based creative agency Barkley shrunk great adventure destinations and put dogs and other pets in costume to cutely recreate these destinations. A crocodile goat, an elephant pig, and a moose mini horse that wouldn't stop eating the set are just a few of the cast of characters in the campaign.
Barkley constructed miniature sets of the Serengeti Natio