US Creative Work of the Week: Michelob Ultra creates the ultimate golf bag

It’s a golf bag worthy of only the most prepared duffer, one that probably can’t be lifted by most caddies, but is envied by all those who chase little white balls around a course.
The Michelob Ultra ‘Ultra Caddie Bag’ is awe inspiring, especially those who Rodney Dangerfield’s tricked out golf bag in Caddyshack. This fully functional bag comes complete with beer tap and cranking stereo, and the beer brand is giving it away to a lucky fan in a #UltraCaddieContest.
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